Kindness, sustainability, and the highest quality ingredients
Get to know a little about us, our philosophy, and why we believe in kindness above all else.
Kindness to people, animals, and the planet.
We understand the simple truth that acting in harmony with nature is the only remedy that really works. Which is why sustainability is at the heart of our business.
From our planet-friendly packaging and fully vegan formulas to our rhino conservation support, everything we do is in service of restoring the balance in our minds, bodies, and this planet we call home.
In 2020, like many of us, our founders Mark and Laura were forced to take a step back from their far-too-busy schedules and evaluate how to manage life’s daily stressors.
Laura has faced a lifelong struggle with sleep. She always found it hard to switch off her busy brain and wind down in the evenings. On top of that, she frequently woke up in the night. So the search began for a natural solution (to this day, she swears by Calm & Collected to help her wind down).
While searching for natural sleep supplements that are safe to take long term, free from additives, fillers, and unnecessary ingredients found in so many supplement brands, Mark and Laura learned about adaptogens.
And the rest, as they say, is history.
Introducing Schia, our Chief Herbalist. Where ancient wisdom meets expert hands. With over 20 years of experience as a medical herbalist, Schia creates each and every one of our unique formulas. She masterfully weaves together the best herbs, mushrooms, and natural ingredients to create outstanding results.
Read More about our UNIQUE FORMULAS
And this not only applies to us.
We work with a range of partners to create and package our products. So we hold them to the same high standards we hold ourselves.
Everyone we work with must have sustainable practices for both the planet and its people. Transparency is also important to us, so if you want to know a bit more about where your tote bag, tees, or recyclable packaging came from, we’d love to tell you.
We are dedicated to making a positive impact. Every purchase you make from us contributes to a healthier planet. We proudly pledge 1% of every sale into organisations dedicated to building a more sustainable and resilient world.
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When you buy from us you are supporting rhino conservation. The Herbtender donates monthly to The Council of Contributors, a 100% rhino-centric charity that channels its efforts directly to the front line. They work with over 30 leading rhino conservation organizations that include anti-poaching rangers, specialized K9‘s, air patrol and air rescue, rhino orphanages, highly skilled veterinarians, scientists and more.
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